Think back to a time when your town; any town, USA, had a speciality shop of any kind. It may have been a camera shop, a pharmacy, a clothing boutique, a florist, a greeting card store, a movie rental shop, or countless other examples but, now it's gone. Some of these establishments survived the booming big stores because they provided expert knowledge that the minimum wage sales associate at "We Have Everything Mart" failed to possess. Why then, have so many of these local, friendly, knowledgeable businesses been forced to shut their doors? Globalization plays a key role. Today, I can research, gain a plethora of insight, read reviews, search for the lowest price, and have an item in my hand the next day...and I haven't even left the comfort of my home. I'm shopping globally. I'm online. I'm getting a new release video game from Japan. I'm sending flowers to a sick friend. I'm not buying pet meds from my dog's vet. I'm streaming brand new movies to my cell phone...while in the car...on vacation...with a cranky child. It's the era we live in. There are new rules; and while "Mom and Pop" are great people, if they don't jump in and make themselves seen in my search engine...I'm passing right by their shop!
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