Globalization: An E-Business Strategy

Although the term Globalization is widely interpreted in different contexts, it’s vastly the colonization or occupation by any type of economic, political, cultural, social and military strategy over foreign land or market. In today’s world, such abrasive and expanding force is the result from advanced technology in a world where corporations only look to expand their tentacles to gain consumers and of course; monetary gain. Capitalism, as a competitive playground, is the force devastating natural resources to feed its business strategies at its path. One source where corporations have used to expand their operation is the Internet. The Internet is a perfect business platform; it is available for business activities 24/7, even in a fully automated environment. It has evolved so rapidly since its beginning that today it is an effective and necessary tool for business to succeed.

        The Internet with its complex languages of protocols makes possible for companies to conduct and operates businesses virtually over the world. That is why is called E-Business Globalization. Globalization, in an e-business context, refers to: “tailoring the World Wide Web (WWW) environments to local market climates through globally-synchronized methodology, operations process, strategy and implementation plans” (Abeson, 2011). Such E-Business strategy is the: “integration of systems, processes, organizations, value chains,  and entire market using Internet based technology and concepts” (Sanayei, 2003). Globalization, theory or applied science, establishes that single markets and multi markets require different models, so that: “single markets need align their technology, branding, creative assets, project management, staffing and strategic recommendations to the needs of the entire system, rather than the single domestic market”(Abeson). But, as Abeson
states in her article, is this essential in order to achieve economies-of-scale? Or it is only the product to override codes, protocols standards and design new programs to remain competitive in a global market because domestic markets don’t have the resouces to design a new product o deliver a service to create a new and unique customer experience as a competiive advantage strategy. This is the evident truth, domestic market is simple a thing of the past.
As a result, people are skeptical to open small business because Globalization is closing their venues and stealing consumers. In addition, natural resources are owned and purchased in great scales by corporations where row materials are manufactured and sold to other corporations.Small businesses don't have the capital to adquire products to conduct their business operation and services. If they have, they will pay a more expensive price to adquire them. Technology, may be essential to conduct business but it is displacing the human labor factor indiscriminately faster.

REFERENCES:

Abeson, E. (n.d.). E-Business Globalization Brief.
Abeson.org. Retrieved August 28, 2011, http://www.abeson.org/docs/e-Business_Globalization_Web_Brief.pdf
Sanayei, A. (2003).
Globalization and E-Business. Iranian Journal of Information Science &
Technology, 1(1), 89. Retrieved August 28, 2011, from http://www.srlst.com/ijist/ijist-vol1/ijist11-87-95.pdf