Small businesses have always fought tooth and nail to make their presence be known to the markets they are trying to reach. With the rapid integration of globalization into virtually every area of business, small businesses are finding themselves backed into a corner against multinational mainstays. My father is an executive of a small frozen dessert business that does battle with companies like Nestle, Rita's and Luigi's. His company has tried to introduce two new products over the last five years that were tested for the global market and were forecasted to be excellent additions to their portfolio of products and create a tremendous amount of revenue. They had success at the domestic level but did not fare nearly as well globally. According to Abhijit Naik, globalization is the encompassing of economic, societal and cultural factors that meld together in the avenues of communication, trade and transportation. My father views some of the cultural factors and marketing limitations as to why these products did not achieve the global success like they had domestically. This lack of international acceptance caused the company to retract these products, both stateside and worldwide, due to profitability concerns. The necessity for global success in this market is the direct result of globalization and has created a harsh market for SMEs like my father's.
http://www.buzzle.com/articles/disadvantages-of-globalization.html
http://www.witiger.com/internationalbusiness/globalization.htm
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